People whose story deserves more than a tweet.
You don't need a company, a press kit, or a million followers. You need a story: something you had to learn, something you actually did, something you ended up with.
- You've achieved something real: a business, a body of work, a comeback, a record, a craft.
- There's a story behind it: years of work, decisions, setbacks. Painful parts included.
- You can articulate what you had to learn before you did it.
- You're comfortable being specific: numbers, dates, names, the boring parts.
- You have somewhere we can send people: a site, a project, a portfolio, a book.
- You're up for a conversation, not a polished monologue.
- You're using the interview to launch a course or coaching program.
- Your story is mostly hypotheticals or advice for others.
- You haven't done the thing you'd be talking about.
- You need to read from a teleprompter (we keep it conversational).
- You'd rather not name numbers or timelines, ever.
More than a recording. A story you can keep using.
The Be · Do · Have framework gives your story a clean shape; the rest of what we make around it turns that shape into something you'll keep referencing long after the interview ships.
A real 21-minute interview.
Pre-interview, scripted preparation, professional recording and editing. No we'll figure it out on the day.
On the platforms people already use.
Apple, Spotify, YouTube and RSS, the standard places so it's easy for you to share.
A written piece you'll be proud to share.
A 200-word Be · Do · Have summary plus pull-quotes from the conversation, polished and yours to use.
One URL pointing to your work.
Every interview and write-up ends with where you want people to go: your site, project, portfolio, or newsletter.
A polished version of your story.
The 21-minute cut becomes the canonical version of how you tell what you do, a story you can point people to forever.
Final sign-off on everything.
You see the cut, the notes, and the post copy before anything ships. We don't publish until you say yes.
Five steps. From your application to a story you can use.
Apply
Five minutes, in your own words. The form below is the whole application.
Intro call
30 minutes on Zoom to map your loop and decide together what we'll cover.
Record
60 minutes of conversation, edited down to 21.
Sign-off
You see the cut, the notes, and the social copy. Nothing ships without your yes.
Launch and share
The interview goes out when it's ready. What comes next is simple: getting it to the people who should hear it.
Tell us about your loop.
Five minutes. Your own words.